Harnessing the Power of ‘Because’

The one word that will get people to do whatever you ask!

Mary Beth Hazeldine
3 min readJun 1


Photo by Cristi Ursea on Unsplash

Ever wondered what the magic formula is for getting people to bow to your every whim?

Nope, it’s not casting an enchantment spell or flexing your biceps — it’s way simpler. It’s the word “because.”

Yes, this plain, unsuspecting word is the master manipulator in your linguistic toolkit. But why is “because” the puppet master of persuasion?

When “Because” Becomes the Boss

Picture this: you ask someone to do something, and they do it, just like that. No debate, no mutiny, just pure obedience. Dreamy, right?

This five-letter powerhouse — “because” — can do just that. It can make people nod at your request, march to your tune, and might even open up their wallets a bit wider for you (wink-wink, nudge-nudge). Now, that’s what I call impressive!

The Toddlerhood of “Because”

Let’s step into the time machine and travel back to when we were kids. Remember the sacred parental decree: “Because I said so.”

That’s when we first met our dear friend “because.” It was the golden rule of cause and effect that dictated our young lives, teaching us that if you pull the cat’s tail, it will most likely use your hand as a scratching post — because, well, you asked for it.

From the Laboratory of Persuasion

In a 1978 study, Ellen Langer from Harvard University could be found dissecting this “because” phenomenon in her secret lab (or maybe just in the library, but secret lab sounds way cooler). Her groundbreaking research, published in the Journal of Personality and Social Psychology, found that “because” can be as persuasive as a used car salesman on a good day.

They gathered unsuspecting folks and spun them into their web of experiments, where they discovered that those who got a “because” reasoning with their requests were more likely to say “Sure, why not?” than those who got a blank stare.

The Childhood Secret Sauce



Mary Beth Hazeldine

Chief Inspiration Officer, Spiritual Psychologist, Hypnotherapist, Writer, Chef, Dog Lover, Line Dancer, Ex-Banker, MBA— marybeth@marybethhazeldine.com